Am sure you might have thought of this or your friend who is working as a web developer posed this question to you!!!
So,what is the difference in using the Siebel application and a website like www.vodafone.com ???
As you all know,Siebel is a CRM:Customer Relationship Management Application,so when you say Customer Relation,there comes lot of information about the customer which needs to be tracked and linked with his past history,contacts,billing information,customer activities,complaints etc etc etc.....
What are the options to capture all this information ??
1.build a new website based on Javascripts/html??
2.use an excel sheet ???? not a bad option as long as there are only 100 records :P
3.use some readily available software??
lets go with option1 considering that the requirements are for a telecom company
Here everything starts from scratch,literally everything from scratch.....So you need to hire some web developers,business analysts and a program manager.
Lets go one by one
1.You need to develop a screen to display the Customer information
2.You need to develop a screen to store the Customer contact information
3.need to develop a screen for Customer Customer Address information
4.need to develop a screen for capturing the customer activities
5.need to develop a screen for capturing the customer complaints
6.need to develop a screen for capturing the customer billing information
7.Need to integrate with an external application to get the payment information
8.Need to integrate with an external application to pass the customer information in realtime with high performance
9.Need to integrate with another application to provide the list of Customer complaints
Just imagine building a webportal by meeting all the above requirements(these are just few examples).It would be nightmare for the developers and the users. why for users ??? because achieving a superportal with a superfast access and superfast interfaces is not a simple job.Achieving all these requirements would consume lot of time and manpower but doable.
So whats the best possible solution? -Here comes the readily available CRM packaged applications
There are plenty of softwares available in market competing each other.Few such examples are :
Siebel is the industry leader but its firefighting with the newcomers like Salesforce and Shugar CRM.Salesforce has been aggressively pursuing the clients to use their innovative revenue model: Pay-As- You use.
Lets not get into the comparison here,lets come back to the topic "Why Siebel and Why not a portal ??
We have seen the requirements which are normally part of any CRM implementation. Looking at the complexity of implementation using a web development methodology, customers starting thinking of Out of the Box application softwares. Here "Out of the box" means its almost ready to use.And Siebel provides the various Industry oriented applications which directly fit into customers requirement thus resulting in reduced implementation time and lesser cost.
So,what is the difference in using the Siebel application and a website like www.vodafone.com ???
As you all know,Siebel is a CRM:Customer Relationship Management Application,so when you say Customer Relation,there comes lot of information about the customer which needs to be tracked and linked with his past history,contacts,billing information,customer activities,complaints etc etc etc.....
What are the options to capture all this information ??
1.build a new website based on Javascripts/html??
2.use an excel sheet ???? not a bad option as long as there are only 100 records :P
3.use some readily available software??
lets go with option1 considering that the requirements are for a telecom company
Here everything starts from scratch,literally everything from scratch.....So you need to hire some web developers,business analysts and a program manager.
Lets go one by one
1.You need to develop a screen to display the Customer information
2.You need to develop a screen to store the Customer contact information
3.need to develop a screen for Customer Customer Address information
4.need to develop a screen for capturing the customer activities
5.need to develop a screen for capturing the customer complaints
6.need to develop a screen for capturing the customer billing information
7.Need to integrate with an external application to get the payment information
8.Need to integrate with an external application to pass the customer information in realtime with high performance
9.Need to integrate with another application to provide the list of Customer complaints
Just imagine building a webportal by meeting all the above requirements(these are just few examples).It would be nightmare for the developers and the users. why for users ??? because achieving a superportal with a superfast access and superfast interfaces is not a simple job.Achieving all these requirements would consume lot of time and manpower but doable.
So whats the best possible solution? -Here comes the readily available CRM packaged applications
There are plenty of softwares available in market competing each other.Few such examples are :
- Siebel CRM
- Salesforce CRM
- ZOHO CRM
- SAP CRM
- Sugar CRM
- MS Dynamics CRM
Siebel is the industry leader but its firefighting with the newcomers like Salesforce and Shugar CRM.Salesforce has been aggressively pursuing the clients to use their innovative revenue model: Pay-As- You use.
Lets not get into the comparison here,lets come back to the topic "Why Siebel and Why not a portal ??
We have seen the requirements which are normally part of any CRM implementation. Looking at the complexity of implementation using a web development methodology, customers starting thinking of Out of the Box application softwares. Here "Out of the box" means its almost ready to use.And Siebel provides the various Industry oriented applications which directly fit into customers requirement thus resulting in reduced implementation time and lesser cost.
No comments:
Post a Comment